Kristina Kryvosheina Resume

Current position as of Apr’2016 – Public Relation Manager, Pharmaceutical Company Pharma Start LLC, a Regional office of Acino Pharma AG (Switzerland) in Ukraine

Only one member of Communications team who coverages Ukraine (700 employees) and CIS (150 employees) in corporate communications located in Ukraine reporting to local CEO/Regional Head and Global Communications. Supporting  the Global Communications activities, projects and communications channels. Development of PR strategy, planning, budgeting and evaluation. 

· INTERNAL COMMUNICATION (Ukraine, CIS, all company  Acino AG):

- brand identity and awareness support;

- regular generating and mailing of corporate announcements, posters and newsboards, greeting cards;

- Intranet and Yammer support of Acino AG (corporate web-site PR, content management, development and translations);

- managing editor of corporate magazine;

- organization of Town Halls;

- support of teambuilding's events.

· External communication:

- maintaining media relationships (specialized, business, socio, economic and political press and news bureaus, TV);

- press releases, articles, publications, the generation of newsbreaks, press events, organization of interviews, exclusive video production, news items, written materials, TOP management PR;

- local corporate external web-site lead;

- external events.

· SOCIAL MEDIA: copywriting and news posting in LinkedIn, FB, YouTube of Acino AG.

· MARKETING PR: content marketing, storytelling, TM awareness, PR and image promo materials review.

· SOCIAL RESPONSIBILITY ACTIVITY: donations, charity, social projects. 

Feb’2016 – Apr’2016 – Executive Director, Translation and training center TaT Center

· Develop and implement strategic plans that meet business goals and objectives

· Recruit and develop a team 

· Develop positive relationships with key stakeholders

· Create a culture of transparency and communication throughout the organization

Feb’2014 – Sep’2015 – Public Relation Manager, Pharmaceutical Company Biopharma

Only one Public Relation Manager who coverages corporate and external communications. Development of PR strategy, planning, budgeting and evaluation. Interaction with internal and external stakeholders.

· External communication:

- maintaining media relationships (business and beat mass media, TV): monitoring, by - liners writing, press releases, the generation of press events, organization of interviews, exclusive video production;

- development of an updated version of the corporate web-site: technical requirements, supervision of contractors and subcontractors, copywriting, processing of photographic materials, organization of translation into English and Ukrainian languages and proofreading, content filling of web-site platform—Joomla;

- opening of biopharmaceutical scientific and production complex "Biopharma" in Bila Tserkva town 06/16/2015 (12 days!), 100 VIP guests (coordination of event agency and contractors; collaboration with mass media; post production photo and video materials; post media coverage in the company's website, FB, YouTube, LinkedIn);

- organization and execution control of daily excursions for scholars and students of Bila Tserkva town to biopharmaceutical scientific and production complex "Biopharma" (including the development and custom of brand remainders souvenirs);

· Internal communication:

- self-creation of the corporate newspaper (collecting content, design and page proofs, copywriting);

- brand identity and awareness support;

- CSR projects for employees.

· social media:

- creation of company’s pages in FB, Youtube, LinkedIn, Google+;

- copywriting and leading of the corporate web-site, pages in FB, Youtube, LinkedIn, Google+.

· MARKETING PR: content marketing, TM awareness, brand remainders development.

· SOCIAL RESPONSIBILITY ACTIVITY: search and development of CSR projects.

May’2007 – Jan’2014— Public Relation Manager, Personal Assistant to General Director, Group of Construction Companies ОSNOVA, Construction Company OSNOVA-SOLSIF, parent company Soletanche Bachy, group of companies VINCI S.A. (France)

Successful combining of two positions reporting to General Director.

Public Relations Manager functions:

· Conclusion of contracts for advertisingmedia campaigns

· Cooperation with designers, photographers and other contractors

· Drafting and proofreading of advertisingmedia texts

· Presentations and booklets creation EngRusFre (Power Point, Adobe Pro, Publisher, ACDseePro)

· Corporate events conception and organization (30-250 guests):

- Eastern and Central Europe Seminar of Soletanche Bachy companies 17-20.09.2013 in the Crimea (7 companies from 7 countries, 35 participants);

- internal educational seminar on safety and labor protection with participation of foreign partners 15-16.05.2013 (35 participants);

- official opening ceremony of the Plant for steel structure production 30.09.2012 (200 guests);

- corporate New Year Parties 2011 (250 guests); 2012 (250 guests).

· Supervision of project teams

Full range of personal assistant duties to CEO including:

· Cooperation with law firms in terms of outsourcing in issues of relationships between shareholders: employment contract, amendment to the Charter, Minutes of General Participants’ Meetings; Call Put Option Agreement

· Work with statutory documents of the management companies of the Group

· Сontracts of insurance CAR, TPL

· Examination and amendment drafting of various services contracts

· Support during the preparation of the participation in the bid with foreign Customer

· Formation of the required reports

· Organizing the meeting and negotiating with clients, potential clients and customers

· Representation of the company abroad (France, Switzerland, Belgium, Spain)

· Written and oral (consecutive) engl.- rus. and vice versa translation

· Realization of business correspondence with foreign and local partners

Dec’2005—May’2007—Chief legal department, LLC KNgroup:

· Legal support interaction with customers

· Legal analysis of transactions, legal assistance in the preparation and conclusion of purchase and sale agreements, etc.

· HR management (hiring, resignation, vacations)

Sep’2005—Nov’2005—Legal advisor, commercial bank Daniel:

· Work with the regulations

· Preparation of legal opinions on loan to individuals

· HR management (hiring, resignation, vacations)

Jan’2000—Jan’2001—Assistant to the lawyer, LLC Ukrimpex:

· Drafting of legal documents

· Assistance in reregistering of legal entities

Multidimensional, talented, creative and driven PR&Communications professional with 8 years of progressive experience in Public Relations and Corporate Communications, stakeholder relations, and media outreach.

4 years in Public Relations on a mid-level position and functional management with a demonstrated history of working in the pharmaceuticals industry. 14 years of general work experience, including 9 years in international companies represented in Ukrainian market. 

Versed in a range of communications solutions and technologies. Areas of expertise include web and print content development, strong network with team members and project management. Strategic leader possessing exceptional writing and editing skills. Showcase success in a fast and commercial working environment on emerging markets. Close and proactive collaboration with Group of internal Communications.

Flexible and willing to travel internationally.

Þ Media Relationships

Þ Public Affairs

Þ Corporate Communications

Þ Presentation Communication

Þ Strategy

Þ Copywriting

Þ SMO

Þ Publication and Newsletter Management

Þ Design

Þ Brand Awareness

Þ CSR activities

Þ Negotiation

Þ Business Planning

Þ Translation

English – Full professional proficiency

Russian, Ukrainian – native

French: upper-intermediate (Interpreter of French diploma)

Advertising School, PR faculty (UA)

Graduation in «Public Relations» (2014)

Institute of international relations of the National Taras Shevchenko University (UA)

- Master in “Internationals relations” (the “international law” department). Interpreter of French (2006)

- Bachelor in “Internationals relations” (“international law” department) (2004)

Mar’2018—The higher school of communications  - MARKETING. PR. DIGITAL. (30 lectures)

2017— Oratory training by Applauses factory

Apr’2016—”Sales and Negotiations” by Sergiy Azimov (Young minds training center and Business Molodist’)

2016—Creation and development of business (Like Center)

2015—English Speaking club with expat

Dec’2013—Oratory Courses (Malinochka Training Company)

2012 - 2013—Technical English courses (Training center "Perspective")

Jul’ 2008, Jul’ 2009—AUDESF ("Ukrainian Alumni Association of the French educational programs")- summer school of French business language 

2009—2010  – European Business Association Personal Assistant School

• travelling
• photoshoot
• reading
• painting
• making stories